Meet our newest Member Spotlight! Each month, we feature one of our Chamber Members.
To apply for your spotlight, please fill out the form at the bottom of this page.
We asked Anita Della-Rocco, with Poway Living Magazine, to tell us more about the company and about being a part of the Poway Chamber. For those looking for more information about Poway Living Magazine, Anita can be reached directly at adellarocco@bestversionmedia.com or by phone at (760) 533-7385.
Tell us about your company.
Poway Living is a locally owned, community-focused publication powered by Best Version Media, dedicated to celebrating the people, businesses, and organizations that make Poway special. Through high-quality print and digital storytelling, we highlight local families, nonprofit organizations, and small businesses—sharing not just what they do, but why they do it. In addition to our print magazine, Poway Living offers digital advertising, online reputation management, and website solutions designed to help local business owners build visibility, credibility, and trust. Our mission is to strengthen community connections while providing marketing solutions that support long-term business growth. More than a magazine, Poway Living is a platform for connection, collaboration, and community pride.
What made you decide to choose this field or industry?
In January 2020, I was laid off from a career in the computer technology industry and realized it was the right moment for a new chapter. As a longtime sales professional, I wanted to do something more meaningful—something rooted in connection and community. When a friend suggested starting a local magazine in Poway, it immediately resonated. Poway Living became a way to combine storytelling, relationship-building, and supporting local businesses.
What is the most interesting part of your business?
People are the most interesting part of Poway Living. At its heart, the magazine is about storytelling—featuring local families, sharing the missions of nonprofit organizations, and highlighting the stories and cultures behind the business owners who sponsor the magazine. Being able to tell those stories and strengthen community connections is what makes this work so rewarding.
What do you wish you knew starting out, or what would you have done differently?
I wish I had known just how important patience and trusting the process would be. Building a premium, relationship-driven product takes time. Early on, I would have reminded myself to focus less on perfection and more on consistent progress—knowing that growth comes from showing up, listening, and learning along the way.
What are you most proud of?
Launching Poway Living during COVID is what I’m most proud of. We had a solid vision, a premium product that hadn’t yet been seen in the market, and a “no-quit” mindset. Despite the challenges, we launched—and today, we are celebrating our five-year anniversary in print.
Tell us something we would not know about you.
My husband and I have a blended family of five kids—and along the way, we unofficially adopted a sixth who became part of our family. It’s taught me a lot about flexibility, leadership, and leading with heart—lessons I carry into both my business and my community involvement.
What keeps you inspired and motivated?
Helping my clients grow their businesses and sharing the incredible stories of the people in this community keep me inspired. Being able to make meaningful connections and shine a light on what makes Poway special is what drives me every day.
When and why did you join the Poway Chamber of Commerce?
Building a business during COVID was challenging, to say the least. I was invited to a Chamber event by a friend and immediately knew this was where I belonged. The Chamber’s ability to adapt—offering online networking and relationship-building opportunities—really resonated with me. Today, the Chamber is part of who I am, and I truly believe every business owner should be involved with their local Chamber of Commerce.
What would you tell someone who is considering joining the Poway Chamber?
The Poway Chamber offers countless opportunities to build your business and connect with other business owners. The members genuinely want to see each other succeed. It’s a supportive, engaged community and an invaluable resource for anyone doing business in Poway.
What has been your favorite part of being a member of the Poway Chamber of Commerce?
From the beginning, I made a commitment to get involved and experience everything the Chamber had to offer. Volunteering as an Ambassador quickly became a perfect fit—I love meeting people and connecting them to other members. That involvement has led to meaningful relationships and friendships that truly mean the world to me. Serving on the Board of Directors and leading the Women Pro’s Plus Networking Group has reinforced my belief that you get out of the Chamber what you put into it. The more you show up, participate, and invest in the community, the more valuable the membership becomes—both professionally and personally.
About The Member Spotlight
Members who fill out the form below will be put into a drawing to become our next member spotlight! Spotlighted members will be put into the Chamber Report eNewsletter, as well as featured on the homepage of our website!
Non-Profits: Fill out this Non-Profit Member Spotlight form which has been tailored to non-profit organizations!